Sunday, April 13, 2014

Amazon buys comiXology app 4/13/2014


The online website Amazon recently bought the digital comic book reading app comiXology, which is a  platform for reading digital comic books and graphic novels. According to Amazon’s Vice President of content acquisition and independent publishing, David Naggar the ‘two companies share a passion for reinventing reading in a digital world.” ComiXology was the highest grossing non-game iPad app in 2013 and sold  4 million pages of comic book and graphic novels..

This partnership will help gain more popularity for this app as well as gaining more comic book fans.

As a user of this app, I believe this buy out will help comiXology gain more popularity and downloads. But why only comiXology and not the Marvel or DC apps? If Amazon bought these other two powerhouses, will they potentially receive a wider audience if Amazon purchased them? If they were bought out, I think more people would read about their favorite comic book characters and get invested in the characters’ history rather than seeing them on the silver screen. 

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